Since when has Matt Helland been the VP, Club Operations for Alloy?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
Matt Helland has been our VP, Club Operations since our inception in May 2019. He has held the same title with our affiliate, Alloy Personal Training Solutions, since May 2011.
Source: Item 2 — BUSINESS EXPERIENCE (FDD page 13)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, Matt Helland has held the position of VP, Club Operations for Alloy since May 2019. He has also held the same title with Alloy's affiliate, Alloy Personal Training Solutions, since May 2011.
This indicates that Matt Helland has extensive experience within the Alloy organization, particularly in club operations. His long tenure suggests a deep understanding of the Alloy business model and operational procedures.
For a prospective franchisee, this is beneficial as it suggests that the VP of Club Operations is highly familiar with the Alloy system and can provide valuable support and guidance. Franchisees may find reassurance in knowing that a seasoned professional is overseeing club operations and training.