Since when has Matt Helland held the same title with Alloy Personal Training Solutions, an affiliate of Alloy?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
Matt Helland has been our VP, Club Operations since our inception in May 2019. He has held the same title with our affiliate, Alloy Personal Training Solutions, since May 2011.
Source: Item 2 — BUSINESS EXPERIENCE (FDD page 13)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, Matt Helland has been the VP, Club Operations for Alloy since the company's inception in May 2019. Prior to that, he held the same title with Alloy Personal Training Solutions, an affiliate of Alloy, since May 2011.
This indicates that Matt Helland has extensive experience with Alloy and its affiliate, which could be beneficial for franchisees. His long tenure in the same role suggests stability and a deep understanding of the company's operations. As VP, Club Operations, Helland is likely involved in overseeing the performance and standards of Alloy franchise locations.
Prospective franchisees may find it reassuring to know that key personnel like Matt Helland have a long-standing commitment to the Alloy brand. This experience can translate into valuable support and guidance for new franchisees as they establish and grow their businesses. Additionally, Matt Helland oversees the live in-person training held at Alloy Headquarters in Roswell, GA.