What is the significance of Alloy's principal place of business as stated in Item 1, and how does it relate to potential legal disputes?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
[Item 1: THE FRANCHISOR, AND ANY PARENTS, PREDECESSORS AND AFFILIATES]
ITEM 1 THE FRANCHISOR, AND ANY PARENTS, PREDECESSORS AND AFFILIATES
The Franchisor
Alloy Personal Training ("we", "our" or "us") is a Georgia limited liability company that was formed on May 16, 2019, with its principal place of business at 2500 Old Alabama Road, Suite 24, Roswell, Georgia 30076. We do business under our corporate name and under the franchise name "Alloy". We will refer to the person who buys this franchise as "you" throughout this Disclosure Document. If the franchise purchaser is a business entity, "you" also includes each partner, shareholder and/or other owner of that entity.
We have offered franchises since September 2019. We have never offered franchises in any other line of business or operated a business of the type to be operated by the franchisee. Our agents for service of process are listed in Exhibit A.
Our Parents, Predecessors and Affiliates
We have no parent or predecessor. We have two affiliates.
Our first affiliate is Alloy Personal Training Center, LLC, a Georgia limited liability company formed on January 28, 2016, and located at 9925 Haynes Bridge Road, Suite 600, Alpharetta GA 30022. This affiliate has never offered franchises in this or any other line of business and is not an approved supplier of any product or service you must purchase or lease. This affiliate owns and operates one business of the type being franchised which has been in operation since November 1992 and operated as a sole proprietorship until 2016.
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, the company's principal place of business is located at 2500 Old Alabama Road, Suite 24, Roswell, Georgia 30076. This address is significant because it establishes the legal jurisdiction and venue for potential disputes between Alloy and its franchisees. Should a legal conflict arise, the location of the principal place of business often determines where lawsuits are filed and legal proceedings take place. This can impact franchisees, especially if they are located far from Georgia, as they may need to travel or hire local counsel in Georgia to address legal matters.
Furthermore, the FDD states that Alloy Personal Training is a Georgia limited liability company formed on May 16, 2019. This detail is important because the laws of Georgia will govern the company's formation, operation, and any related legal interpretations. The FDD also mentions that Alloy uses its corporate name and the franchise name "Alloy" for business operations. Understanding the legal structure and registered business names is crucial for franchisees when entering into agreements and conducting business to ensure clarity and legal compliance.
In addition, Item 1 specifies that Alloy has offered franchises since September 2019 and has never offered franchises in any other line of business or operated a business of the type to be operated by the franchisee. This information helps potential franchisees understand the company's experience and focus in franchising. The FDD also indicates that the agents for service of process are listed in Exhibit A, which is important for legal notifications and communications. Franchisees should review Exhibit A to know where to send legal notices to Alloy.
Finally, the FDD mentions Alloy Personal Training Center, LLC, as an affiliate located at 9925 Haynes Bridge Road, Suite 600, Alpharetta GA 30022. While this affiliate is not an approved supplier, it owns and operates one business of the type being franchised. Knowing the existence and location of affiliates can be relevant in understanding the broader Alloy business network and potential relationships that could impact the franchise operation.