What services are provided by an Alloy Facility?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
We are offering franchises for Facilities operating under the "Alloy" name ("Facility" or "Franchised Business"). An Alloy Facility provides personal training in a group setting delivered by certified instructors under the name "Alloy". Clients are provided with individualized training programs that are conducted in small groups (up to 6 clients), which allows the clients to receive in-depth instruction while focusing on their specific goals. Each client is assessed using cutting edge technology, a customized workout plan is created that changes with each visit, and client
progress is tracked and goals met using accountability appointments for additional motivation and guidance. Alloy Facilities may also offer products for sale, such as fitness apparel, nutritional products, and other related items. Alloy Facilities operate using our formula, techniques, trade dress, trademarks and logos. Alloy Facilities are generally located in strip shopping centers and free-standing locations and will need approximately 1,500 to 2,000 square feet ("Business" or "Facility").
Source: Item 1 — THE FRANCHISOR, AND ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 9–13)
What This Means (2025 FDD)
According to the 2025 Alloy FDD, an Alloy Facility provides personal training in a group setting, delivered by certified instructors. Clients receive individualized training programs conducted in small groups of up to six people, allowing for in-depth instruction tailored to their specific goals. Alloy assesses each client using technology, creates customized workout plans that change with each visit, and tracks client progress using accountability appointments for motivation and guidance.
In addition to personal training services, Alloy Facilities may also sell fitness apparel, nutritional products, and other related items. These facilities operate using Alloy's formula, techniques, trade dress, trademarks, and logos. Alloy Facilities are typically located in strip shopping centers and free-standing locations, requiring approximately 1,500 to 2,000 square feet of space.
Furthermore, Alloy's system includes specific equipment, fixtures, furnishings, materials, and supplies, along with standardized operational procedures, management controls, training, assistance, merchandising, advertising, and promotional programs. Franchisees also gain access to the Alloy App, a proprietary software application customized for each franchisee. This app provides tools to manage and communicate with coaches and clients, build video-driven programs, send messages, and track client results.