What is the serial number for the 'ALLOY YELLOW WORDMARK' trademark application?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
[Item 13: TRADEMARKS]
| Mark | Application Date | Serial Number |
|---|---|---|
| STRONGER TOGETHER | 3/16/2020 | 88835839 |
| ALLOY YELLOW LOGO | 12/19/2024 | 98913541 |
| ALLOY YELLOW WORDMARK | 12/19/2024 | 98913545 |
Source: Item 13 — TRADEMARKS (FDD pages 46–48)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, the serial number for the 'ALLOY YELLOW WORDMARK' trademark application is 98913545. The application was filed on December 19, 2024. It is important to note that Alloy does not have a federal registration for this trademark. Therefore, the trademark does not have as many legal benefits and rights as a federally registered trademark.
This lack of federal registration could pose a risk to franchisees. If Alloy's right to use this trademark is challenged, franchisees may be required to switch to an alternative trademark. This change could lead to increased expenses for the franchisee, as they would need to update signage, marketing materials, and other branded items.
Prospective franchisees should be aware of this potential risk and consider it when evaluating the Alloy franchise opportunity. It would be prudent to inquire with Alloy about the status of the trademark application and any potential challenges to its use. Understanding the strength and protection of the Alloy trademarks is a crucial part of assessing the overall value and security of the franchise.