What rights does Alloy reserve regarding the content and updating procedure for my 'click-through' subpage?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
nticipate establishing an advisory council during 2025.
Website, Intranet and Social Media
We alone may establish, maintain, modify or discontinue all internet, world wide web and electronic commerce activities pertaining to the System. We may establish one or more websites accessible through one or more uniform resource locators ("URLs") and, if we do, we may design and provide for the benefit of your Facility a "click-through" subpage at our website for the promotion of your Facility. If we establish one or more websites or other modes of electronic commerce and if we provide a "click-through" subpage at the website(s) for the promotion of your Facility, you must routinely provide us with updated copy, photographs and news stories about your Facility suitable for posting on your "click-through" subpage. We reserve the right to specify the content, frequency and procedure you must follow for updating your "click-through" subpage.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 31–42)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, Alloy retains significant control over the content and updating of any 'click-through' subpage they may provide for a franchisee's facility on their website. While Alloy may design and provide a subpage to promote your specific Alloy facility, you, as the franchisee, are responsible for routinely providing updated copy, photographs, and news stories about your facility that are suitable for posting on this subpage.
However, Alloy explicitly reserves the right to specify the content that appears on the subpage. They also dictate the frequency with which you must provide updates and the specific procedure you must follow for updating the subpage. This means Alloy has the final say on what information is presented to potential customers on your facility's subpage and how often that information is refreshed.
Furthermore, Alloy retains sole ownership of the copyrights to all material on any website they establish, including any material you provide for your 'click-through' subpage. This underscores Alloy's control over the online presence and marketing related to the Alloy system, ensuring brand consistency and strategic alignment across all franchise locations. Prospective franchisees should be aware that while they can contribute content, Alloy ultimately controls the message and its presentation.