What rights did Alloy acquire under the license agreement with the Licensor?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
On August 1, 2019, the Company entered into a perpetual, non-cancelable, royalty-free and non-exclusive license agreement with the Licensor for the use of the registered name "Alloy Personal Training" (the "license agreement"). Pursuant to the license agreement, the Company has acquired the right to sell Alloy Personal Training franchises and collect franchise fees, royalties and other fees from franchisees.
Source: Item 23 — RECEIPTS (FDD pages 69–245)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, the company entered into a license agreement with the Licensor on August 1, 2019, to use the registered name "Alloy Personal Training".
Under this agreement, Alloy obtained the right to sell Alloy Personal Training franchises. This means Alloy can offer and award franchises to individuals or entities interested in operating a fitness business under the Alloy brand.
Furthermore, Alloy has the right to collect franchise fees, royalties, and other fees from franchisees. This revenue stream is a crucial part of Alloy's business model, as it allows them to generate income from the franchisees operating under their brand. The license agreement is perpetual, non-cancelable, royalty-free, and non-exclusive.