What was the reported revenue for the Claymont MO Alloy location in its first month of operation?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
| Location | Opened | Mo. 1 | Mo. 2 | Mo. 3 | Mo. 4 | Mo. 5 | Mo. 6 | Mo. 7 | Mo. 8 | Mo. 9 | Mo. 10 | Mo. 1 1 | Mo. 1 2 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Claymont MO | Mar-24 | 17,733 | 17,957 | 21,394 | 23,716 | 26,116 | 30,211 | 28,448 | 30,592 | 29,149 | 30,440 |
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 57–62)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, the Claymont MO location, which opened in March 2024, reported revenue of $17,733 in its first month of operation. This data is part of a larger table presenting the monthly revenue for various Alloy franchisee facilities that opened during 2024 but were not open for the entire year. The table includes monthly revenue figures for up to 12 months of operation, depending on when each location opened.
This information is valuable for prospective Alloy franchisees as it provides insight into the potential revenue trajectory of new locations. By examining the revenue figures for the Claymont MO location and other recently opened facilities, potential franchisees can gain a better understanding of the initial ramp-up period and how revenue may grow over the first few months of operation. This can help in forecasting potential earnings and managing initial operating costs.
It's important to note that these figures represent historical performance and are not a guarantee of future results. The FDD explicitly states that individual results may differ and there is no assurance that a new franchisee will achieve similar revenue levels. Factors such as location, market conditions, and the franchisee's management skills can all influence financial performance. Alloy requires all new franchisees to run an 8-12 week membership pre-sale campaign prior to opening and to secure 75 members before opening.
Prospective franchisees should carefully review the entire Item 19 of the FDD, which includes additional financial performance representations and important disclaimers. They should also conduct their own independent research and consult with financial advisors to assess the potential risks and rewards of investing in an Alloy franchise.