What was the reported revenue for the Centennial CO Alloy location in its third month of operation?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
| Location | Opened | Mo. 1 | Mo. 2 | Mo. 3 | Mo. 4 | Mo. 5 | Mo. 6 | Mo. 7 | Mo. 8 | Mo. 9 | Mo. 10 | Mo. 1 1 | Mo. 1 2 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Claymont MO | Mar-24 | 17,733 | 17,957 | 21,394 | 23,716 | 26,116 | 30,211 | 28,448 | 30,592 | 29,149 | 30,440 | ||
| Colleyville Village | Mar-24 | 30,216 | 29,592 | 31,803 | 31,440 | 29,755 | 30,700 | 30,724 | 30,551 | 29,663 | 27,838 | ||
| Lane TX | |||||||||||||
| Gates of Prosper | Mar-24 | 27,484 | 25,283 | 24,615 | 21,710 | 21,038 | 24,877 | 17,711 | 13,861 | 8,382 | 8,319 | ||
| TX | |||||||||||||
| Hilltop VB VA | Mar-24 | 13,616 | 26,431 | 31,459 | 28,696 | 28,716 | 26,931 | 25,323 | 23,991 | 18,546 | 17,147 | ||
| North Naperville IL | Mar-24 | 36,909 | 42,040 | 42,258 | 40,708 | 39,115 | 44,668 | 46,151 | 45,408 | 44,562 | 43,500 | ||
| Old Town VA | Mar-24 | 21,943 | 45,776 | 42,440 | 44,132 | 46,089 | 45,550 | 52,585 | 51,073 | 47,349 | 47,069 | ||
| Summerlin NV | Mar-24 | 30,991 | 36,091 | 34,626 | 34,317 | 33,864 | 33,835 | 31,530 | 31,899 | 27,593 | 26,217 | ||
| Vintage Park TX | Mar-24 | 31,356 | 36,078 | 35,250 | 31,674 | 30,322 | 29,710 | 31,732 | 29,932 | 30,571 | 24,206 | ||
| Wildwood MO | Mar-24 | 23,607 | 24,545 | 26,534 | 27,594 | 24,540 | 25,625 | 27,556 | 30,224 | 29,157 | 29,976 | ||
| Cedar Park TX | May-24 | 33,081 | 31,239 | 26,879 | 29,837 | 27,922 | 29,248 | 31,525 | 30,908 | ||||
| Eastside SC | May-24 | 31,792 | 34,970 | 37,899 | 37,650 | 39,307 | 41,699 | 41,327 | 41,003 | ||||
| Gleneagles TX | May-24 | 12,891 | 23,547 | 24,555 | 25,359 | 27,568 | 25,842 | 24,545 | 22,350 | ||||
| Peachtree Corners | Jun-24 | 28,747 | 29,339 | 30,017 | 32,476 | 30,010 | 30,727 | 28,877 | |||||
| GA | |||||||||||||
| Buckhead GA | Jul-24 | 20,830 | 21,873 | 23,972 | 25,039 | 27,660 | 26,946 | ||||||
| Falls Church VA | Jul-24 | 29,797 | 37,480 | 39,650 | 47,083 | 45,111 | 43,872 | ||||||
| Novi MI | Jul-24 | 20,528 | 20,886 | 20,276 | 23,455 | 23,150 | 20,365 | ||||||
| Sylvania OH | Jul-24 | 26,028 | 27,107 | 26,755 | 28,314 | 25,719 | 20,965 | ||||||
| Wexford PA | Jul-24 | 23,910 | 25,554 | 28,300 | 28,829 | 27,607 | 26,496 | ||||||
| Windward Plaza | Jul-24 | 12,545 | 12,930 | 15,245 | 12,651 | 14,367 | 14,487 | ||||||
| GA | |||||||||||||
| Dacula GA | Aug-24 | 13,844 | 14,734 | 15,028 | 14,213 | 18,308 | |||||||
| North Mt Juliet TN | Aug-24 | 32,654 | 32,373 | 33,117 | 27,844 | 28,883 | |||||||
| South River MD | Aug-24 | 30,218 | 31,997 | 37,706 | 36,048 | 35,709 | |||||||
| Location | Opened | Mo. 1 | Mo. 2 | Mo. 3 | Mo. 4 | Mo. 5 | Mo. 6 | Mo. 7 | Mo. 8 | Mo. 9 | Mo. 1 0 | Mo. 1 1 | Mo. |
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 57–62)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, the Centennial CO location reported revenue of $21,940 in its third month of operation. This data is part of a table presenting revenue by month for locations that opened during 2024. The Centennial CO location specifically opened in October 2024.
This information is valuable for prospective franchisees as it provides insight into the potential revenue ramp-up during the initial months of operation. However, it's important to note that these figures represent a specific set of franchisees during a specific time frame and that Alloy states, "Some outlets have sold this amount. Your individual results may differ. There is no assurance that you'll sell as much."
It is essential for potential franchisees to consider various factors such as location, market conditions, and individual business acumen, which can significantly impact financial performance. The FDD also notes that written substantiation for the financial performance representation will be made available to the prospective franchisee upon reasonable request. Therefore, a prospective franchisee should request and carefully review this substantiation to gain a more comprehensive understanding of the data.
Furthermore, the FDD highlights that Alloy requires all new franchisees to run an 8-12 week membership pre-sale campaign prior to the grand opening, with a requirement to have 75 members before opening. This pre-opening strategy likely influences the initial revenue figures. Understanding the details of this pre-sale campaign and its impact on early revenue is crucial for setting realistic expectations.