What was the reported revenue for the Bearden TN Alloy location in its second month of operation?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
ng Dates 1/1/24 - 12/31/24**
Monthly revenue for 41 Franchisee Facilities that opened in 2024 but were not open for the entire 2024 Measurement Period.*
| Location | Opened | Mo. 1 | Mo. 2 | Mo. 3 | Mo. 4 | Mo. 5 | Mo. 6 | Mo. 7 | Mo. 8 | Mo. 9 | Mo. 10 | Mo. 1 1 | Mo.
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 57–62)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, the Bearden, TN location reported revenue of $17,867 in its second month of operation. The Bearden, TN location opened in October 2024. This data is part of a larger table presenting monthly revenue for 41 franchisee facilities that opened during 2024 but were not open for the entire year.
This information is valuable for prospective franchisees as it provides insight into the potential revenue trajectory of new Alloy locations during their initial months. By examining the performance of other locations that opened in 2024, a franchisee can develop a more realistic expectation of their own potential revenue during the critical early stages of operation. However, it's important to recognize that these figures represent historical data and do not guarantee future performance.
It is important to note that Alloy requires all new franchisees to run an 8-12 week membership pre-sale campaign prior to the grand opening. Franchisees must also have 75 members before being authorized to open. This pre-opening strategy likely impacts the initial revenue figures. The FDD also includes a disclaimer that individual results may vary, and there is no assurance that a franchisee will achieve similar sales. Therefore, while the data provides a benchmark, prospective franchisees should conduct their own market research and consider local factors that may influence their location's performance.