What is the relationship between Alloy Personal Training, LLC and Alloy Personal Training Solutions, LLC?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
| NCHISOR: | FRANCHISEE: | |
|---|---|---|
| Alloy Personal Training, LLC | ___________________________________ | ___________________________________ |
| By: _______________________________ | By: _______________________________ | |
| Printed Name: ______________________ | Printed Name: ______________________ | |
| Title: _____________________________ | Title: _____________________________ | |
| Date: _____________________________ | Date: _____________________________ |
NOTE 1. ORGANIZATION AND NATURE OF OPERATIONS
Alloy Personal Training, LLC (the "Company") was formed on May 16, 2019, as a Georgia limited liability company, to sell franchises pursuant to a non-exclusive license agreement dated August 1, 2019, between the Company and Alloy Personal Training Solutions, LLC (the "Licensor"), an entity related to the Company by common ownership and control. Pursuant to the Company's standard franchise agreement, franchisees will operate a business which offers customers personal training in a group setting delivered by certified instructors under the name "Alloy Personal Training." Customers are provided with individualized training programs that are conducted in small groups.
The Company is a limited liability company, and therefore, the member is not liable for the debts, obligations or other liabilities of the Company, whether arising in contract, tort or otherwise, unless the member has signed a specific guarantee.
**NOTE 2.
Source: Item 23 — RECEIPTS (FDD pages 69–245)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, Alloy Personal Training, LLC was formed on May 16, 2019, to sell franchises, and Alloy Personal Training Solutions, LLC is the licensor of the Alloy Personal Training trademark. The two companies are related by common ownership and control. Alloy Personal Training, LLC has a non-exclusive license agreement with Alloy Personal Training Solutions, LLC, granting Alloy Personal Training, LLC the right to sublicense the trademarks needed to operate an Alloy facility.
In 2021, Alloy Personal Training, LLC entered into a shared-services arrangement with Alloy Personal Training Solutions, LLC, where Alloy Personal Training Solutions, LLC provided management oversight and other services. For the year ended December 31, 2022, Alloy Personal Training, LLC was allocated $384,246 in shared-services costs. Beginning in January 2023, Alloy Personal Training, LLC began providing some of the services previously provided by Alloy Personal Training Solutions, LLC. Alloy Personal Training, LLC allocated $33,610 and $45,804 of such costs to Alloy Personal Training Solutions, LLC for the years ended December 31, 2024 and 2023, respectively.
For a potential franchisee, this related-party transaction means that a portion of their franchise fees and royalties could be used to pay for services provided by Alloy Personal Training Solutions, LLC. It also means that the success of the Alloy franchise system is dependent on the continued relationship between Alloy Personal Training, LLC and Alloy Personal Training Solutions, LLC. A prospective franchisee may want to further investigate the details of the license agreement and shared services arrangement to fully understand the financial implications.