What is the registration date and number for the Alloy trademark?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
[Item 13: TRADEMARKS]
| Mark | Registration Date | Registration Number |
|---|---|---|
| Alloy | 4/14/2015 | 4,721,296 |
| Alloy | 4/14/2015 | 4,721,297 |
| Alloy | 4/14/2015 | 4,721,298 |
| Alloy | 4/14/2015 | 4,721,299 |
| Alloy (logo) | 3/24/2020 | 6,018,193 |
[Item 13: TRADEMARKS]
| Mark | Application Date | Serial Number |
|---|---|---|
| STRONGER TOGETHER | 3/16/2020 | 88835839 |
| ALLOY YELLOW LOGO | 12/19/2024 | 98913541 |
| ALLOY YELLOW WORDMARK | 12/19/2024 | 98913545 |
Source: Item 13 — TRADEMARKS (FDD pages 46–48)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, the Alloy trademark has multiple registrations. Four of the Alloy trademarks were registered on April 14, 2015, with registration numbers 4,721,296, 4,721,297, 4,721,298 and 4,721,299. The Alloy logo was registered on March 24, 2020, with the registration number 6,018,193.
It is important for a prospective franchisee to understand the implications of trademark registration. Registered trademarks provide legal protection and exclusivity, preventing others from using similar marks in the same industry. This protection helps to build brand recognition and customer loyalty.
In addition to the registered trademarks, Alloy also has pending trademark applications for "STRONGER TOGETHER", "ALLOY YELLOW LOGO", and "ALLOY YELLOW WORDMARK". The "STRONGER TOGETHER" trademark has an application date of March 16, 2020, and a serial number of 88835839. The "ALLOY YELLOW LOGO" and "ALLOY YELLOW WORDMARK" trademarks both have an application date of December 19, 2024, with serial numbers 98913541 and 98913545, respectively. These pending trademarks indicate Alloy's ongoing efforts to protect and expand its brand identity.