What must I do regarding trade name or fictitious name registrations for my Alloy franchise?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
You may not use the Marks as a part of your corporate or other legal name, and you must comply with our instructions in filing and maintaining trade name or fictitious name registrations.
You must sign any documents we require to protect the Marks or to maintain their continued validity and enforceability. In addition, you may not directly or indirectly contest the validity of our ownership of or our rights in and to the Marks.
Source: Item 13 — TRADEMARKS (FDD pages 46–48)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, as a franchisee, you are granted the right to use Alloy's trademarks, trade names, service marks, symbols, emblems, logos, and indicia of origin, but only in the manner authorized by Alloy and solely for the operation of your franchised business. The Area Development Agreement does not grant you the right to use the Marks. You are prohibited from using Alloy's marks as part of your corporate or other legal name.
Regarding trade name or fictitious name registrations, you must comply with Alloy's instructions in filing and maintaining these registrations. This means Alloy will provide specific guidance on how and when to register your business name with the relevant authorities. It is crucial to follow these instructions precisely to ensure compliance and avoid any legal issues.
Furthermore, you are required to sign any documents Alloy deems necessary to protect its marks or maintain their validity and enforceability. You are also prohibited from directly or indirectly contesting the validity of Alloy's ownership or rights to the marks. This underscores the importance of protecting Alloy's brand and intellectual property, as the strength of the brand benefits all franchisees within the Alloy system.