factual

What quality standards does Alloy have the right to establish regarding the business operations of Alloy facilities?

Alloy Franchise · 2025 FDD

Answer from 2025 FDD Document

ad not expired, and all obligations and restrictions imposed on you upon expiration of this Agreement will be deemed to take effect upon termination of the Interim Period.

FACILITY STANDARDS AND MAINTENANCE

    1. You acknowledge and agree that we have the right to establish, from time to time, quality standards regarding the business operations of ALLOY facilities to protect the distinction, goodwill and uniformity symbolized by the Trademarks and the System. Accordingly, you agree to maintain and comply with our quality standards and agree to the following terms and conditions:
    • A. Facility; Site Under Control. You are responsible for leasing a site that meets our site selection guidelines. We must consent to the site in writing. You may not use the Facility

premises for any purpose other than the operation of an ALLOY Facility during the term of this Agreement or any Interim Period. We make no guarantees concerning the success of the Facility located on any site to which we consent.

You may not open your Facility for business until we have notified you in writing that you have satisfied your pre-opening obligations as set forth in subparagraphs 5.A and 5.B and we have consented to your opening date. We are not responsible or liable for any of your pre-opening obligations, losses or expenses you might incur for your failure to comply with these obligations or your failure to open by a particular date. We also are entitled to injunctive relief or specific performance under subparagraph 12.C for your failure to comply with your obligations.

You and your landlord must sign the Lease Addendum attached as Schedule B. We recommend you submit the Lease Addendum to the landlord at the beginning of your lease review and negotiation, although the terms of the Lease Addendum may not be negotiated without our prior approval. If the landlord requires us to negotiate the Lease Addendum, we reserve the right to charge you a fee, which will not exceed our actual costs associated with the negotiation. You must provide us a copy of the executed lease and Lease Addendum within 5 days of its execution. We have no responsibility for the lease; it is your sole responsibility to evaluate, negotiate and enter into the lease for the Facility premises.

You must execute, and provide us an executed copy of your lease (including an executed copy of the Lease Addendum) or the purchase agreement for the selected and approved site for your Facility within 180 days from the date of execution of this Agreement. If you fail to have your "site under control" (you and we agree on a site and you execute a lease or purchase agreement for the site) within 180 days after the date of execution of this Agreement, we will have the right to terminate this Agreement without opportunity to cure pursuant to subparagraph 13.B.2.

B. Construction; Future Alteration. You must construct and equip the Facility in strict accordance with our current approved specifications and standards pertaining to equipment, signage, fixtures, furnishings, and design and layout of the building. You may not commence construction of the Facility until you have received our written consent to your layout plans.

Without limiting the generality of the prior paragraph, you must promptly after obtaining possession of the site for the Facility: (i) contact and retain our designated construction manager or an architect that meets our approval and have prepared and submitted for our approval a site survey and basic architectural plans and specifications consistent with our general buildout, image, color scheme and décor requirements as set forth in the Manuals for an ALLOY Facility (including requirements for dimensions, exterior design, materials, interior design and layout, equipment, fixtures, furniture and signage); (ii) purchase or lease and then, in the construction of the Facility, use only the approved building materials, equipment, fixtures, audio visual equipment, furniture and signage; (iii) complete the construction and/or remodeling, equipment, fixtures, furniture and sign installation and decorating of the Facility in full and strict compliance with plans and specifications we approve and all applicable ordinances, building codes and permit requirements without any unauthorized alterations; (iv) obtain all customary contractors' sworn statements and partial and final waivers, obtain all necessary permits, licenses and architectural seals and comply with applicable legal requirements relating to the building, signs, equipment and premises, including, but not limited to, the Americans With Disabilities Act; and (v) obtain and maintain all required zoning changes, building, utility, health, sanitation, and sign permits and licenses and any other required permits and licenses. It is your responsibility to comply with the foregoing conditions.

Source: Item 23 — RECEIPTS (FDD pages 69–245)

What This Means (2025 FDD)

According to Alloy's 2025 Franchise Disclosure Document, Alloy retains the right to establish quality standards for its facilities to maintain uniformity, goodwill, and distinction associated with its trademarks and system. As a franchisee, you must adhere to these standards. Alloy has the right to modify and change the signage at your facility, and you are responsible for the costs associated with these changes.

As an Alloy franchisee, you are responsible for leasing a site that meets Alloy's site selection guidelines, which Alloy must approve in writing. The facility premises can only be used for operating an Alloy franchise. Alloy does not guarantee the success of the facility at any approved site. You cannot open the facility until Alloy confirms in writing that you have met all pre-opening obligations and consents to your opening date.

Alloy may require franchisees to modernize or replace the building interior, trade dress, equipment, fixtures, and improvements to conform to the standards of new Alloy facilities. However, any such modernization or replacement during the first two years of the agreement is limited to a maximum of $10,000. Franchisees must also make necessary expenditures for equipment or leasehold improvements to offer new services. Compliance with these modernization or replacement requirements is a condition for any transfer or renewal of the franchise agreement. If a franchisee fails to make required improvements or perform necessary maintenance, Alloy can effect such improvements or maintenance and require the franchisee to reimburse the costs incurred.

To enhance system uniformity and protect the goodwill of Alloy's trademarks, franchisees must implement and abide by Alloy's requirements and recommendations. The business must be confined to authorized training services and other approved services and products designated by Alloy in writing. Alloy also has the right to determine the content and use of its website, intranet, and extranet systems, establishing rules for franchisee participation. Franchisees must use template websites provided by Alloy in accordance with Alloy's standards.

Disclaimer: This information is extracted from the 2025 Franchise Disclosure Document and is provided for research purposes only. It does not constitute legal or financial advice. Consult with a franchise attorney before making any investment decisions.