What is a prohibited action regarding the Alloy Trademarks during or after the term of the Alloy franchise agreement?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
You may not use the words ALLOY or any of the other Trademarks as part of the name of your corporation, partnership, limited liability company or other similar entity.
Except as specifically permitted under any then-effective Franchise Agreement, you must take such action as may be necessary to cancel or assign to us or our designee, at our option, any assumed name or equivalent registration that contains the name or any of the words ALLOY or any other Trademark of ours, and you must furnish us with evidence satisfactory to us of compliance with this obligation within 30 days after termination or expiration of this Agreement.
Except as specifically permitted under any then-effective Franchise Agreement, you must assign to us or our designee all your right, title, and interest in and to your telephone numbers and must notify the telephone company and all listing agencies of the termination or expiration of your right to use any telephone number in any regular, classified or other telephone directory listing associated with the Trademarks and to authorize transfer of same at our direction.
Source: Item 23 — RECEIPTS (FDD pages 69–245)
What This Means (2025 FDD)
According to the 2025 FDD, during the Alloy franchise agreement, a franchisee is prohibited from using the words ALLOY or any of the other Trademarks as part of the name of your corporation, partnership, limited liability company or other similar entity. This restriction ensures that the franchisee does not create a separate business entity that could be confused with the Alloy franchise itself, protecting the brand's identity and preventing potential misuse of the trademarks.
Upon termination or expiration of the Alloy franchise agreement, the franchisee must take necessary actions to cancel or assign to Alloy any assumed name or equivalent registration that contains the name or any of the words ALLOY or any other Trademark of Alloy. This includes providing Alloy with satisfactory evidence of compliance within 30 days after termination or expiration. Additionally, the franchisee must assign to Alloy all rights, title, and interest in their telephone numbers and notify the telephone company and listing agencies to authorize the transfer of these numbers at Alloy's direction.
These measures are in place to ensure a clean break between the franchisee and the Alloy brand, preventing any continued association or potential confusion in the marketplace. By relinquishing rights to names, registrations, and telephone numbers associated with the Alloy Trademarks, the franchisee avoids any misrepresentation of their ongoing affiliation with Alloy. This protects Alloy's brand integrity and prevents unauthorized use of its trademarks after the franchise agreement has ended.