What is Alloy's primary performance obligation under the franchise agreement?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
with Section 7 of this Agreement and subject to the terms detailed in Section 2.C, the term of this Agreement and all rights granted to you will expire on the date that your last ALLOY Facility is scheduled to be opened under the Development Schedule.
YOUR DUTIES
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- You must perform the following obligations:
- A. You must comply with all of the terms and conditions of each Franchise Agreement, including the operating requirements specified in each Franchise Agreement.
- B. You and your Owners, officers, directors, shareholders, partners, members and managers (if any) acknowledge that your entire knowledge of the operation of an ALLOY Facility and the System, including the knowledge or know-how regarding the specifications, standards and operating procedures of the services and activities, is derived from information we disclose to you and that certain information is proprietary, confidential and constitutes our trade secrets. The term "trade secrets" refers to the whole or any portion of know-how, knowledge, methods, specifications, processes, procedures and/or improvements regarding the business that is valuable and secret in the sense that it is not generally known to our competitors and any proprietary information contained in the Manuals or otherwise communicated to you in writing, verbally or through the Internet or other online or computer communications, and any other knowledge or knowhow concerning the methods of operation of the Facilities. You and your Owners, officers, directors, shareholders, partners, members and managers (if any), jointly and severally, agree that at all times during and after the term of this Agreement, you will maintain the absolute confidentiality of all such proprietary information and will not disclose, copy, reproduce, sell or use any such information in any other business or in any manner not specifically authorized or approved in advance in writing by us. We may require that you obtain nondisclosure and confidentiality agreements in a form satisfactory to us from the individuals identified in the first sentence of this paragraph and other key employees.
- C. You must comply with all requirements of federal, state and local laws, rules and regulations.
DEFAULT AND TERMINATION
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- The following provisions apply with respect to default and termination:
- A. The rights and territorial protection granted to you in this Agreement have been granted in reliance on your representations and warranties, and strictly on the conditions set forth in Sections 2, 4 and 6 of this Agreement, including the condition that you comply strictly with the Development Schedule.
- B. You will be deemed in default under this Agreement if you breach any of the terms of this Agreement, including the failure to meet the Development Schedule, or the terms of any Franchise Agreement or any other agreement between you or your affiliates and us or our affiliates.
Source: Item 23 — RECEIPTS (FDD pages 69–245)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, the franchisee's primary performance obligation is to comply with the terms and conditions of each Franchise Agreement. This includes adhering to the operating requirements specified within each individual Franchise Agreement. Franchisees must also follow Alloy's standards for facility operations to maintain uniformity and goodwill associated with the trademarks and the Alloy system.
Furthermore, franchisees are obligated to maintain the confidentiality of Alloy's proprietary information and trade secrets, which encompass knowledge, methods, specifications, processes, and procedures related to the business. This obligation extends to the franchisee's owners, officers, directors, shareholders, partners, members, and managers, who must not disclose, copy, reproduce, sell, or use any such confidential information without Alloy's prior written consent. Alloy may also require these individuals and key employees to sign nondisclosure and confidentiality agreements.
In addition to these requirements, franchisees must comply with all applicable federal, state, and local laws, rules, and regulations. They are also responsible for securing a site that meets Alloy's site selection guidelines, subject to Alloy's written consent. The franchisee cannot open their Alloy facility for business until Alloy confirms in writing that all pre-opening obligations have been met and consents to the opening date. Alloy is not liable for any pre-opening obligations, losses, or expenses incurred by the franchisee due to non-compliance or failure to open by a specific date.