Does Alloy Personal Training Solutions, LLC own the Alloy Proprietary Marks?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
Our second affiliate is Alloy Personal Training Solutions, LLC ("APTS"), a Georgia limited liability company formed on April 20, 2011, and headquartered at our address. APTS has never offered franchises in this or any other line of business, is not an approved supplier of any product or service you must purchase or lease and does not own or operate a business of the type being franchised, although in the past it did offer licenses to health clubs and gyms for group training solutions that these health club and gym owners use as part of their health club facilities and gyms, none of which operate their businesses under the Alloy Proprietary Marks. Most of these owners were existing operators who had generally been in business for at least two years and the revenue derived from the group training was less than 20% of their overall business. APTS does own the Proprietary Marks, described below, which it has licensed to us so that we may sublicense them to our franchisees.
Source: Item 1 — THE FRANCHISOR, AND ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 9–13)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, Alloy Personal Training Solutions, LLC (APTS), an affiliate of Alloy Personal Training, does own the Proprietary Marks. APTS, formed in 2011, licenses these marks to Alloy Personal Training, which in turn sublicenses them to its franchisees. This arrangement means that while Alloy franchisees use the "Alloy" name and associated trademarks, the legal ownership resides with APTS.
For a prospective franchisee, this structure has implications regarding the use and protection of the Alloy brand. While franchisees have the right to operate under the Alloy Proprietary Marks, their rights are derived from the sublicense granted by Alloy Personal Training, not directly from the owner, APTS. This arrangement is common in franchising, where a parent company or affiliate often holds the intellectual property and licenses it to the franchising entity.
It's important for franchisees to understand the relationship between Alloy Personal Training and APTS, as it clarifies who ultimately controls the brand and its associated trademarks. Any legal issues or concerns related to the Proprietary Marks would likely involve APTS, as the owner, even though the franchisee interacts primarily with Alloy Personal Training. This structure ensures brand consistency and control across all franchised locations, as the owner of the marks can enforce standards and protect the brand's reputation.