Does Alloy Personal Training have any parent companies?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
We have no parent or predecessor. We have two affiliates.
Our first affiliate is Alloy Personal Training Center, LLC, a Georgia limited liability company formed on January 28, 2016, and located at 9925 Haynes Bridge Road, Suite 600, Alpharetta GA 30022. This affiliate has never offered franchises in this or any other line of business and is not an approved supplier of any product or service you must purchase or lease. This affiliate owns and operates one business of the type being franchised which has been in operation since November 1992 and operated as a sole proprietorship until 2016.
Our second affiliate is Alloy Personal Training Solutions, LLC ("APTS"), a Georgia limited liability company formed on April 20, 2011, and headquartered at our address. APTS has never offered franchises in this or any other line of business, is not an approved supplier of any product or service you must purchase or lease and does not own or operate a business of the type being franchised, although in the past it did offer licenses to health clubs and gyms for group training solutions that these health club and gym owners use as part of their health club facilities and gyms, none of which operate their businesses under the Alloy Proprietary Marks. Most of these owners were existing operators who had generally been in business for at least two years and the revenue derived from the group training was less than 20% of their overall business. APTS does own the Proprietary Marks, described below, which it has licensed to us so that we may sublicense them to our franchisees.
Source: Item 1 — THE FRANCHISOR, AND ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 9–13)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, Alloy Personal Training does not have a parent company or predecessor. However, Alloy does have two affiliates: Alloy Personal Training Center, LLC and Alloy Personal Training Solutions, LLC (APTS). Alloy Personal Training Center, LLC, formed in 2016, owns and operates one business of the type being franchised, which has been in operation since 1992, operating as a sole proprietorship until 2016.
Alloy Personal Training Solutions, LLC (APTS) was formed in 2011. APTS has never offered franchises, is not an approved supplier, and does not own or operate a business of the type being franchised. However, APTS did offer licenses to health clubs and gyms for group training solutions, with revenue from group training representing less than 20% of their overall business. APTS owns the Proprietary Marks, which it licenses to Alloy so that Alloy can sublicense them to its franchisees.
For a prospective franchisee, it is important to understand the relationship between Alloy and its affiliates, particularly APTS, as APTS owns the trademarks that Alloy franchisees will be using. It is also important to note that Alloy Personal Training Center, LLC owns and operates a business of the type being franchised, which could provide valuable insights and experience for the Alloy franchise system.