When did Alloy Personal Training first offer franchises?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
We have offered franchises since September 2019. We have never offered franchises in any other line of business or operated a business of the type to be operated by the franchisee. Our agents for service of process are listed in Exhibit A.
Source: Item 1 — THE FRANCHISOR, AND ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 9–13)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, the company began offering franchises in September 2019. Alloy has not offered franchises in any other line of business, focusing solely on its personal training model. This indicates that Alloy is a relatively new franchise system, which could present both opportunities and risks for potential franchisees.
For a prospective franchisee, this means that the franchise system has a limited track record. While the company-owned location has been in operation since 1992 (as a sole proprietorship until 2016), the franchise model is more recent. This could mean less established brand recognition compared to more mature franchises, but it could also mean more flexibility and potential for growth within the system.
It is important for potential franchisees to carefully evaluate the performance of existing Alloy franchise locations and to conduct thorough due diligence on the franchise system. Speaking with current franchisees and understanding their experiences will be crucial in assessing the potential risks and rewards of investing in an Alloy franchise. Additionally, understanding the support and training provided by Alloy, especially given the relative newness of the franchise offering, is essential for making an informed decision.