Does Alloy Personal Training Center, LLC offer franchises?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
Alloy Personal Training ("we", "our" or "us") is a Georgia limited liability company that was formed on May 16, 2019, with its principal place of business at 2500 Old Alabama Road, Suite 24, Roswell, Georgia 30076. We do business under our corporate name and under the franchise name "Alloy". We will refer to the person who buys this franchise as "you" throughout this Disclosure Document. If the franchise purchaser is a business entity, "you" also includes each partner, shareholder and/or other owner of that entity.
We have offered franchises since September 2019. We have never offered franchises in any other line of business or operated a business of the type to be operated by the franchisee. Our agents for service of process are listed in Exhibit A.
Our Parents, Predecessors and Affiliates
We have no parent or predecessor. We have two affiliates.
Our first affiliate is Alloy Personal Training Center, LLC, a Georgia limited liability company formed on January 28, 2016, and located at 9925 Haynes Bridge Road, Suite 600, Alpharetta GA 30022. This affiliate has never offered franchises in this or any other line of business and is not an approved supplier of any product or service you must purchase or lease. This affiliate owns and operates one business of the type being franchised which has been in operation since November 1992 and operated as a sole proprietorship until 2016.
Source: Item 1 — THE FRANCHISOR, AND ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 9–13)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, Alloy Personal Training Center, LLC, an affiliate of Alloy Personal Training, does not offer franchises. The FDD specifies that Alloy Personal Training Center, LLC has never offered franchises in any line of business. Instead, Alloy Personal Training offers franchises for facilities operating under the "Alloy" name.
Alloy Personal Training began offering franchises in September 2019. The company focuses on providing personal training in a group setting, utilizing certified instructors and individualized training programs. These programs are conducted in small groups of up to six clients, allowing for personalized attention and customized workout plans. Alloy facilities also use the Alloy App, which is customized for each franchisee, to manage and communicate with coaches and clients.
Prospective franchisees should note that while Alloy Personal Training Center, LLC does not offer franchises, Alloy Personal Training does. Therefore, when researching the franchise opportunity, it's crucial to understand the distinction between the two entities. Alloy Personal Training offers single-unit franchise agreements and area development agreements for multi-unit developers who meet specific requirements. Franchisees must also comply with all local, state, and federal laws, including those related to membership contracts and health club operations.