Who owns the Alloy Trademark and other trademarks used in connection with the operation of an Alloy facility?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
RECITALS
- B. Our affiliate Alloy Personal Training Solutions, LLC ("Affiliate") owns the ALLOY Trademark and other trademarks ("Trademarks" as defined below) and has licensed to us the right to sublicense the Trademarks used in connection with the operation of an ALLOY facility;
TRADEMARK STANDARDS AND REQUIREMENTS
- A.
Trademark Ownership.
The Trademarks are our Affiliate's valuable property, and our Affiliate is the owner of all right, title and interest in and to the Trademarks and all past, present or future goodwill of the Facility and of the business conducted at the Facility that is associated with or attributable to the Trademarks.
Source: Item 23 — RECEIPTS (FDD pages 69–245)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, Alloy Personal Training Solutions, LLC, identified as "Affiliate," owns the ALLOY trademark and other trademarks used in connection with the operation of an Alloy facility. Alloy has been granted the right to sublicense these trademarks to franchisees.
As an Alloy franchisee, you must acknowledge that the trademarks are the Affiliate's property and that your right to use them is conditional. This means you can only use the trademarks as specified in the franchise agreement and the operations manual. Any use of the trademarks benefits the Affiliate, and you cannot engage in any conduct that would harm or contest Alloy's rights to the trademarks.
Alloy retains the right to modify the trademarks at any time, and franchisees are responsible for the expenses associated with implementing these changes, such as updating signage and marketing materials. Alloy also maintains control over any litigation involving the trademarks, including the right to defend franchisees against third-party claims, provided the trademarks are used in accordance with the franchise agreement.