Who owns the Alloy trademark and licenses it for Alloy facilities?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
| pen for | Minimum Annual Gross Sales | |
|---|---|---|
| business | ||
| Year 1 | $240,000 | |
| Year 2 and each subsequent year of operation through | $300,000 | |
| the initial term of the Franchise Agreement |
RECITALS
- A. We and our affiliates have developed a business offering personal training in a group setting delivered by certified instructors under the name "ALLOY";
- B. Our affiliate Alloy Personal Training Solutions, LLC ("Affiliate") owns the ALLOY Trademark and other trademarks ("Trademarks" as defined below) and has licensed to us the right to sublicense the Trademarks used in connection with the operation of an ALLOY facility;
- D. You desire to develop and operate an ALLOY facility; and
- E. We have agreed to grant you a franchise subject to the terms and conditions of this Agreement.
Source: Item 23 — RECEIPTS (FDD pages 69–245)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, Alloy Personal Training Solutions, LLC, identified as "Affiliate," owns the ALLOY trademark and other trademarks. Alloy is granted the right to sublicense these trademarks for use in connection with the operation of an Alloy facility.
This means that while Alloy franchisees use the Alloy trademarks to operate their businesses, the actual ownership of these trademarks resides with Alloy Personal Training Solutions, LLC. Alloy, as the franchisor, has been granted the right to allow franchisees to use these trademarks under the terms of the franchise agreement.
As an Alloy franchisee, it is important to acknowledge that the trademarks are the property of Alloy's affiliate and that the franchisee's right to use them is contingent upon adhering to the standards and requirements set forth by Alloy. This includes using the trademarks only in association with approved services and products and in the manner prescribed by Alloy. Franchisees must also notify Alloy of any infringement or challenges to the use of the trademarks.
This arrangement is typical in franchising, where the franchisor licenses its trademarks to franchisees, maintaining control over brand standards and quality. The franchisee's use of the trademarks benefits Alloy's affiliate, reinforcing the value and goodwill associated with the Alloy brand.