Who owns the copyrights to material on the Alloy website, including my 'click-through' subpage content?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
We alone will be, and at all times will remain, the sole owner of the copyrights to all material which appears on any website we establish and maintain, including any and all material you may furnish to us for your "click-through" subpage.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 31–42)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, Alloy retains sole ownership of the copyrights to all material on its websites, including any material franchisees furnish for their "click-through" subpages. This means that while franchisees may provide content such as copy, photographs, and news stories for their subpages, Alloy maintains complete control and ownership of all website material.
This arrangement gives Alloy the authority to manage and protect its brand identity and online presence. It also allows Alloy to ensure consistency and quality across all of its online platforms. Franchisees must provide updated content for their subpages and adhere to Alloy's specifications regarding content, frequency, and procedure for updates.
For a prospective franchisee, this means that while they can contribute to their local facility's online promotion through the "click-through" subpage, they do not own the content or have ultimate control over its presentation. Alloy has the final say on all website material and can modify or discontinue any aspect of the online presence. Franchisees should be aware that they must regularly update their subpages with content approved by Alloy and that they cannot establish their own independent websites or social media presence without Alloy's consent.