Does Alloy have an ownership interest in any patents or registered copyrights that are material to the franchise?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
- A. We and our affiliates have developed a business offering personal training in a group setting delivered by certified instructors under the name "ALLOY ";
- B. Our affiliate Alloy Personal Training Solutions, LLC ("Affiliate") owns the ALLOY Trademark and other trademarks ("Trademarks" as defined below) and has licensed to us the right to sublicense the Trademarks used in connection with the operation of an ALLOY facility;
- C. Affiliate has granted to us the right to use and to sublicense the right to use the Trademarks to develop and operate ALLOY facilities;
- D. You desire to develop and operate several ALLOY facilities; and
- E. We have agreed to grant you the right to develop several ALLOY facilities, subject to the terms and conditions of this Agreement.
In consideration of the foregoing and the mutual covenants and consideration below, you and we agree as follows:
DEFINITIONS
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- For purposes of this Agreement, the terms below have the following definitions:
- A. "Facility" means any of the ALLOY facilities you develop under this Agreement.
- B. "Manual" or "Operations Manual" means any collection of written, video, audio and/or software media (including materials distributed electronically), regardless of title and consisting of various subparts and separate components, all of wh
Source: Item 14 — PATENTS, COPYRIGHTS AND PROPRIETARY INFORMATION (FDD pages 48–49)
What This Means (2025 FDD)
Based on the 2025 Franchise Disclosure Document, Alloy does not directly own the Alloy trademark. Instead, Alloy's affiliate, Alloy Personal Training Solutions, LLC, owns the Alloy trademark and other trademarks. Alloy Personal Training Solutions, LLC has granted Alloy the right to sublicense these trademarks for use in connection with the operation of an Alloy facility.
Alloy defines its "System" as including specific equipment, fixtures, furnishings, materials and supplies; methods, uniform standards, specifications and procedures for operations; procedures for management; training and assistance; and merchandising, advertising and promotional programs and other proprietary information. The Alloy System is identified by the Trademarks and includes a proprietary software application called the "Alloy App."
For prospective franchisees, this means that their right to use the Alloy brand and system is dependent on Alloy's licensing agreement with its affiliate. While the license agreement is described as perpetual and non-cancelable, it is important for potential franchisees to understand the relationship between Alloy and its affiliate, and to evaluate the potential risks associated with this arrangement. Specifically, it would be prudent to confirm the terms of the license agreement and assess whether any conditions could impact Alloy's ability to grant franchisees the right to use the trademarks and system.