What was the net change in the number of franchised Alloy outlets during 2024?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
| Outlet Type | Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change |
|---|---|---|---|---|
| Franchised | 2022 | 2 | 12 | +10 |
| 2023 | 12 | 30 | +18 | |
| 2024 | 30 | 76 | +46 | |
| Company | 2022 | 1 | 1 | 0 |
| Owned* | 2023 | 1 | 1 | 0 |
| 2024 | 1 | 1 | 0 | |
| Total Outlets | 2022 | 3 | 13 | +10 |
| 2023 | 13 | 31 | +18 | |
| 2024 | 31 | 77 | +46 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 62–69)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, the net change in the number of franchised outlets during 2024 was an increase of 46. Specifically, the number of franchised Alloy outlets increased from 30 at the start of 2024 to 76 by the end of the year. This represents substantial growth in the Alloy franchise system.
For a prospective franchisee, this indicates a rapidly expanding franchise. This growth could mean increased brand recognition and potentially a larger network of franchisees to learn from. However, it is important to investigate whether this growth is sustainable and well-managed. A high growth rate can sometimes strain a franchisor's resources and support systems.
It would be prudent for potential franchisees to delve deeper into the reasons behind this growth. Understanding the factors driving this expansion, such as successful marketing campaigns, strong franchisee performance, or favorable market conditions, can provide valuable insights. Additionally, it is important to assess whether Alloy can maintain the same level of support and resources as it continues to grow. Talking to current franchisees about their experiences and the support they receive from Alloy is highly recommended.