What was the net change in the number of franchised Alloy outlets during 2023?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
| Outlet Type | Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change |
|---|---|---|---|---|
| Franchised | 2022 | 2 | 12 | +10 |
| 2023 | 12 | 30 | +18 | |
| 2024 | 30 | 76 | +46 | |
| Company | 2022 | 1 | 1 | 0 |
| Owned* | 2023 | 1 | 1 | 0 |
| 2024 | 1 | 1 | 0 | |
| Total Outlets | 2022 | 3 | 13 | +10 |
| 2023 | 13 | 31 | +18 | |
| 2024 | 31 | 77 | +46 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 62–69)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, the net change in the number of franchised outlets during 2023 was an increase of 18. This means that Alloy opened more franchised locations than it closed during that year. Specifically, the number of franchised outlets increased from 12 at the start of 2023 to 30 by the end of the year.
For a prospective franchisee, this indicates a period of growth for the Alloy franchise system. A net increase in outlets suggests that the franchise model is proving successful and attractive to new franchisees. This growth can lead to increased brand recognition and potentially stronger negotiating power for the franchise system as a whole.
However, it is important to consider this number in context. While a net increase is generally positive, a prospective franchisee should also investigate the reasons behind any closures or non-renewals. Understanding the full picture of outlet performance, including factors like location, local market conditions, and franchisee management, is crucial for making an informed investment decision. Additionally, the growth in franchised outlets may also mean increased competition between franchisees in certain markets.