What was the net change in the number of company-owned Alloy outlets during 2023?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
| Outlet Type | Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change |
|---|---|---|---|---|
| Franchised | 2022 | 2 | 12 | +10 |
| 2023 | 12 | 30 | +18 | |
| 2024 | 30 | 76 | +46 | |
| Company | 2022 | 1 | 1 | 0 |
| Owned* | 2023 | 1 | 1 | 0 |
| 2024 | 1 | 1 | 0 | |
| Total Outlets | 2022 | 3 | 13 | +10 |
| 2023 | 13 | 31 | +18 | |
| 2024 | 31 | 77 | +46 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 62–69)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, the net change in the number of company-owned outlets during 2023 was 0. The number of company-owned Alloy outlets remained constant throughout 2023, with 1 outlet at the start of the year and 1 outlet at the end of the year.
This indicates that Alloy did not open or close any company-owned locations during that period. Potential franchisees should note that Alloy's growth strategy in 2023 focused exclusively on franchised locations, as evidenced by the increase in franchised outlets from 12 to 30 during the same year.
It's important for prospective franchisees to understand the balance between franchised and company-owned locations, as this can reflect the franchisor's investment strategy and priorities. A higher number of company-owned stores might suggest a greater degree of control and direct involvement by Alloy, while a focus on franchising could indicate a strategy of rapid expansion through external investment. Franchisees may want to inquire about Alloy's future plans for company-owned versus franchised locations to better understand the long-term vision for the brand.