What is the name of Alloy's second affiliate, and when was it formed?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
Our second affiliate is Alloy Personal Training Solutions, LLC ("APTS"), a Georgia limited liability company formed on April 20, 2011, and headquartered at our address. APTS has never offered franchises in this or any other line of business, is not an approved supplier of any product or service you must purchase or lease and does not own or operate a business of the type being franchised, although in the past it did offer licenses to health clubs and gyms for group training solutions that these health club and gym owners use as part of their health club facilities and gyms, none of which operate their businesses under the Alloy Proprietary Marks. Most of these owners were existing operators who had generally been in business for at least two years and the revenue derived from the group training was less than 20% of their overall business. APTS does own the Proprietary Marks, described below, which it has licensed to us so that we may sublicense them to our franchisees.
Source: Item 1 — THE FRANCHISOR, AND ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 9–13)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, the company has two affiliates. The second affiliate is Alloy Personal Training Solutions, LLC ("APTS"), which was formed on April 20, 2011. APTS is a Georgia limited liability company with its headquarters at Alloy's address.
It is important to note that APTS has never offered franchises in any line of business and is not an approved supplier for franchisees. However, APTS does own the Proprietary Marks, which are licensed to Alloy so that Alloy can sublicense them to its franchisees.
Prior to offering franchises, APTS offered licenses to health clubs and gyms for group training solutions. These owners were existing operators who had generally been in business for at least two years, and the revenue derived from the group training was less than 20% of their overall business. This historical context provides insight into the evolution of Alloy's business model and its relationship with its affiliate.