What is the name of the franchisor, as stated in this document pertaining to Alloy?

According to the 2025 Alloy Franchise Disclosure Document, the franchisor is Alloy Personal Training, LLC. This is explicitly stated in multiple addenda within the document, particularly in the context of legal and contractual obligations. For instance, the Minnesota Addendum specifies that Alloy Personal Training, LLC, as the franchisor, is subject to certain regulations and requirements within the state of Minnesota.

This identification is crucial for prospective franchisees as it clarifies the entity they are entering into a franchise agreement with. Knowing the exact legal name and structure of the franchisor is essential for legal and business due diligence. Franchisees need to verify the franchisor's registration, legal standing, and financial stability before committing to the franchise.

Furthermore, the document highlights that Alloy Personal Training, LLC is responsible for upholding the terms of the franchise agreement and ensuring compliance with state-specific franchise laws. This includes defending the Alloy trademark and adhering to termination and nonrenewal rights as defined by Minnesota law. The clarity around the franchisor's identity provides a solid foundation for the franchise relationship, setting expectations and responsibilities for both parties involved.