What is the minimum required spending for the Alloy grand opening marketing campaign?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
al franchise fee is not refundable.
Grand Opening Marketing Campaign: You must spend $30,000-$40,000 ($30,000 is the minimum requirement) for a pre-sale and grand opening marketing campaign to promote the opening of your Alloy Facility. You must pay these amounts for your grand opening marketing campaign for a period of 8 - 12 weeks prior to the opening of your Alloy Facility and these amounts are not refundable under any circumstances. You must follow the pre-sale marketing plan as described in the Pre-sale Marketing Playbook in the Operations Manual. At our request, you must give us the $30,000-$40,000 for your grand opening marketing campaign and we will conduct the campaign for you. If we collect this money from you, it is not refundable, and we will spend the entire amount on
Source: Item 5 — INITIAL FEES (FDD pages 14–15)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, a franchisee is required to spend between $30,000 and $40,000 for the grand opening marketing campaign, with the minimum requirement being $30,000. This marketing campaign is intended to promote the opening of the Alloy facility.
The franchisee must allocate these funds for the grand opening marketing campaign during the 8 to 12 weeks leading up to the facility's opening. These amounts are non-refundable under any circumstances. The franchisee is expected to adhere to the pre-sale marketing plan outlined in the Pre-sale Marketing Playbook within the Operations Manual.
Alloy offers the option for the franchisee to remit the $30,000-$40,000 to them, in which case Alloy will manage the grand opening marketing campaign on behalf of the franchisee. If Alloy manages the campaign, the funds are non-refundable, and Alloy will ensure that the entire amount is spent on the grand opening marketing campaign. Franchisees must also provide Alloy with itemized receipts and proof of marketing expenditures upon request.