What is the minimum number of members that Alloy reserves the right to require a franchisee to have before opening their facility?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
Prior to opening, we reserve the right to require you to have 75 members who have joined your facility during the pre-sale marketing campaign, although we may allow you to open without 75 members. You can appoint your Director of Training or Manager to conduct this direct sales activity. You will be required to attend weekly coaching and accountability meetings during the pre-sale period. You must have Alloy HQ permission to open your facility. After opening you must attend monthly meetings with your Alloy franchise business coach. Failure to attend these required meetings will put you out of compliance with your franchise agreement.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 31–42)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, Alloy reserves the right to require franchisees to secure a minimum of 75 members during the pre-sale marketing campaign before opening their facility. However, Alloy may permit a franchisee to open even if they have not reached the 75-member threshold.
Franchisees are allowed to have their Director of Training or Manager handle the direct sales activities to acquire these pre-opening members. To ensure franchisees are on track, Alloy mandates weekly coaching and accountability meetings during the pre-sale period.
Ultimately, franchisees must obtain permission from Alloy HQ before commencing operations. This pre-opening membership requirement and the franchisor's discretion to waive it are important factors for prospective franchisees to consider when assessing the feasibility and potential challenges of launching an Alloy franchise.