What meetings are required to attend during the pre-sale period for an Alloy franchise?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
Pre-Opening Member Sales Assistance: Prior to opening, you must have 75 members who have joined your Facility during your pre-sale marketing campaign, with the member having a signed monthly membership agreement and a credit card on file. We may allow you to open without 75 members. You can appoint your marketing director to conduct this direct sales activity. You or your director must attend weekly pre-sale coaching and accountability meetings during the pre-sale period. You cannot open your Alloy facility until Alloy approves your opening.
Source: Item 5 — INITIAL FEES (FDD pages 14–15)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, franchisees, or their marketing director, are required to attend weekly pre-sale coaching and accountability meetings during the pre-sale period. These meetings are designed to guide the franchisee in achieving the pre-opening membership goal. Alloy requires franchisees to secure 75 members with signed monthly membership agreements and credit cards on file before opening, although Alloy may allow a franchisee to open without reaching this target.
These meetings are crucial for ensuring that the franchisee is on track with their pre-sale marketing efforts, as outlined in the Pre-sale Marketing Playbook within the Operations Manual. Attendance at these meetings is not optional; failure to participate can result in non-compliance with the franchise agreement.
In addition to the weekly pre-sale meetings, Alloy also mandates a series of virtual training meetings prior to live training, covering tech setup for Mindbody, Alloy Ops, and social media. Franchise owners and designated attendees must also complete a pre-training program through Alloy's Learning Management System (LMS), which includes modules on operational basics, brand standards, and key technologies. This comprehensive pre-opening training and meeting schedule highlights Alloy's commitment to ensuring franchisees are well-prepared before launching their facilities.