What is Matt Helland's relevant experience overseeing the live in-person Alloy training?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
Our live in-person training is held at Alloy Headquarters in Roswell, GA and is overseen by Matt Helland and our virtual training and tech set up are overseen by Chamberlynn Campuzano. We may use our affiliate's employees to assist in providing certain portions of our training program, all of whom will have at least 2 years of experience with our affiliate or in the industry. Mr. Helland has more than 6 years of experience relevant to the subject taught, and at least 15 years of experience with us or our affiliate.Chamberlynn Campuzano has 4 years' experience with Alloy Personal Training. The training is conducted using specified lectures, presentations, our manuals and other supplemental materials.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 31–42)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, Matt Helland oversees the live in-person training held at Alloy Headquarters in Roswell, GA. The document states that Mr. Helland has more than 6 years of experience relevant to the subject matter taught in the training program. In addition to his subject matter expertise, Mr. Helland also possesses at least 15 years of experience with Alloy or its affiliates.
This information is relevant for prospective franchisees as it provides insight into the qualifications and experience of the individuals responsible for training new franchisees. Knowing that the training is overseen by someone with significant experience in both the subject matter and within the Alloy system may increase confidence in the quality and effectiveness of the training program.
The FDD also mentions that virtual training and tech setup are overseen by Chamberlynn Campuzano, who has 4 years' experience with Alloy Personal Training. The franchisor may also use its affiliate's employees to assist in providing certain portions of the training program, all of whom will have at least 2 years of experience with the affiliate or in the industry. This indicates that Alloy utilizes a team of experienced individuals to deliver its training program.