How many total Alloy outlets were operating at the end of 2023?

According to Alloy's 2025 Franchise Disclosure Document, there were a total of 31 Alloy outlets operating at the end of 2023. This number includes both franchised and company-owned outlets. Specifically, there were 30 franchised outlets and 1 company-owned outlet in operation at the close of 2023.

For a prospective franchisee, this indicates the overall size and growth trajectory of the Alloy franchise system. The increase from 13 total outlets at the start of 2023 to 31 by year's end demonstrates significant expansion during that period. This growth could be seen as a positive sign, suggesting increasing market acceptance and the potential for further expansion.

It's important to note that while the total number of outlets provides a general overview, franchisees should also consider the distribution of these outlets across different states. The FDD provides a breakdown by state, which can help potential franchisees assess the brand's presence and market penetration in their target areas. Reviewing the performance and saturation in specific regions can inform a franchisee's decision-making process and business strategy.

Furthermore, the document indicates that there were no terminations, non-renewals, or re acquisitions by the franchisor in 2023. This could suggest stability within the franchise system during that year. However, prospective franchisees should investigate further to understand the reasons behind any terminations or non-renewals in other years and assess the overall health and stability of the Alloy franchise network.