How many Alloy outlets were operating at the start of 2023?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
| Outlet Type | Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change |
|---|---|---|---|---|
| Franchised | 2022 | 2 | 12 | +10 |
| 2023 | 12 | 30 | +18 | |
| 2024 | 30 | 76 | +46 | |
| Company | 2022 | 1 | 1 | 0 |
| Owned* | 2023 | 1 | 1 | 0 |
| 2024 | 1 | 1 | 0 | |
| Total Outlets | 2022 | 3 | 13 | +10 |
| 2023 | 13 | 31 | +18 | |
| 2024 | 31 | 77 | +46 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 62–69)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, there were a total of 13 Alloy outlets operating at the start of 2023. This number includes both franchised and company-owned outlets. Specifically, there were 12 franchised outlets and 1 company-owned outlet open at the beginning of 2023.
For a prospective franchisee, this indicates the size and growth stage of the Alloy franchise system. Knowing the number of existing outlets can help in assessing brand recognition and market penetration in different regions. The growth from 3 total outlets at the start of 2022 to 13 at the start of 2023, and then to 31 by the start of 2024, shows rapid expansion.
It's important to note the breakdown between franchised and company-owned stores, as this can reflect Alloy's strategy and support for franchisees. A higher number of franchised locations might suggest a greater emphasis on franchisee-led growth, while a significant number of company-owned stores could indicate a more controlled expansion strategy or a testing ground for new initiatives. Franchisees may want to inquire about the support and resources Alloy provides to help new locations become established and successful.