How many members must an Alloy facility have before opening?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
Pre-Opening Member Sales Assistance: Prior to opening, you must have 75 members who have joined your Facility during your pre-sale marketing campaign, with the member having a signed monthly membership agreement and a credit card on file. We may allow you to open without 75 members. You can appoint your marketing director to conduct this direct sales activity. You or your director must attend weekly pre-sale coaching and accountability meetings during the pre-sale period. You cannot open your Alloy facility until Alloy approves your opening.
Source: Item 5 — INITIAL FEES (FDD pages 14–15)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, a franchisee must secure 75 members who have signed monthly membership agreements and have a credit card on file before opening their facility. These members must join during the pre-sale marketing campaign. However, Alloy retains the discretion to allow a franchisee to open even if they have not reached the 75-member threshold.
This pre-opening membership requirement is designed to ensure that new Alloy locations have a solid base of customers from day one. The pre-sale marketing campaign and the need for signed agreements and credit card information indicate that Alloy wants committed members, not just expressions of interest. This requirement aims to reduce the risk of a slow start and helps franchisees generate revenue quickly.
Franchisees should note that while Alloy may waive the 75-member requirement, relying on this is risky. It is crucial to have a robust pre-sale marketing plan and sales strategy to meet or exceed this target. Furthermore, the franchisee or their marketing director must attend weekly pre-sale coaching and accountability meetings, highlighting the importance Alloy places on meeting this pre-opening goal. Ultimately, Alloy must approve the opening of the facility.