How many Alloy franchises were sold in 2023?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
| 2024 | 2023 | 2022 | |
|---|---|---|---|
| Franchises sold | 51 | 70 | 30 |
| Franchises purchased | - | - | - |
| Franchised outlets in operation | 76 | 30 | 12 |
| Affiliate-owned outlets in operation | 1 | 1 | 1 |
Source: Item 23 — RECEIPTS (FDD pages 69–245)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, 70 Alloy franchises were sold in 2023. This number is part of a table that also includes the number of franchises sold in 2022 and 2024, as well as other data related to franchise operations. This information is useful for potential franchisees to understand the recent growth and sales trends of the Alloy franchise system.
Specifically, the table provides a year-by-year comparison of key metrics. In 2022, Alloy sold 30 franchises, which increased to 70 in 2023, and then decreased to 51 in 2024. The table also shows the number of franchised outlets in operation, which grew from 12 in 2022 to 30 in 2023 and 76 in 2024. Additionally, the number of affiliate-owned outlets remained constant at 1 for all three years.
This data can help prospective franchisees assess the brand's momentum and market presence. A significant increase in franchise sales and operational outlets, as seen between 2022 and 2023, may indicate growing brand recognition and franchisee interest. However, the subsequent decrease in franchise sales in 2024 could also signal a shift in the company's growth strategy or market dynamics, which would warrant further investigation by potential investors.