How many franchised Alloy outlets were operating at the start of 2024?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
| Outlet Type | Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change |
|---|---|---|---|---|
| Franchised | 2022 | 2 | 12 | +10 |
| 2023 | 12 | 30 | +18 | |
| 2024 | 30 | 76 | +46 | |
| Company | 2022 | 1 | 1 | 0 |
| Owned* | 2023 | 1 | 1 | 0 |
| 2024 | 1 | 1 | 0 | |
| Total Outlets | 2022 | 3 | 13 | +10 |
| 2023 | 13 | 31 | +18 | |
| 2024 | 31 | 77 | +46 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 62–69)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, there were 30 franchised outlets operating at the start of 2024. This number reflects the growth of the franchise system over the preceding years, with 2 franchised outlets at the start of 2022 and 12 at the start of 2023. This demonstrates a significant expansion in the number of franchised Alloy locations.
For a prospective franchisee, this information indicates the existing scale and growth trajectory of the Alloy franchise system. Knowing the number of existing outlets can help a potential franchisee assess the brand's market presence and acceptance. The growth trend from 2022 to 2024 suggests increasing interest in the Alloy franchise model.
It is important to note that while the number of outlets provides a general overview, further research into the performance and location of these outlets is essential. A prospective franchisee should investigate the factors contributing to the growth, such as market demand, franchisee success rates, and the level of support provided by Alloy. Additionally, they should consider the number of terminations, non-renewals, and transfers to gain a comprehensive understanding of the franchise system's stability and health.