How many franchised Alloy outlets were operating at the end of 2022?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
| Outlet Type | Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change |
|---|---|---|---|---|
| Franchised | 2022 | 2 | 12 | +10 |
| 2023 | 12 | 30 | +18 | |
| 2024 | 30 | 76 | +46 | |
| Company | 2022 | 1 | 1 | 0 |
| Owned* | 2023 | 1 | 1 | 0 |
| 2024 | 1 | 1 | 0 | |
| Total Outlets | 2022 | 3 | 13 | +10 |
| 2023 | 13 | 31 | +18 | |
| 2024 | 31 | 77 | +46 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 62–69)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, there were 12 franchised outlets operating at the end of 2022. This is a net increase of 10 franchised outlets from the beginning of the year. In 2023, the number of franchised outlets grew to 30, and by 2024, there were 76 franchised outlets.
For a prospective franchisee, this data indicates a significant growth trend in the number of Alloy franchises over the past three years. This growth could be a positive sign, suggesting increasing brand recognition and market demand for Alloy's services. However, it is important to investigate further to understand the factors driving this growth and whether it is sustainable.
It is also worth noting that Alloy had one company-owned outlet during this period. The number of company-owned outlets remained constant, which may suggest that Alloy is focusing on expanding through franchising rather than company-owned locations. A potential franchisee should consider the balance between franchised and company-owned locations as part of their due diligence.
Prospective franchisees should also inquire about the performance of these outlets, including revenue, profitability, and customer satisfaction. Understanding the factors contributing to the growth and success of existing franchises will be crucial in evaluating the potential of investing in an Alloy franchise.