How many company-owned Alloy outlets were there at the beginning of 2023?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
| Outlet Type | Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change |
|---|---|---|---|---|
| Franchised | 2022 | 2 | 12 | +10 |
| 2023 | 12 | 30 | +18 | |
| 2024 | 30 | 76 | +46 | |
| Company | 2022 | 1 | 1 | 0 |
| Owned* | 2023 | 1 | 1 | 0 |
| 2024 | 1 | 1 | 0 | |
| Total Outlets | 2022 | 3 | 13 | +10 |
| 2023 | 13 | 31 | +18 | |
| 2024 | 31 | 77 | +46 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 62–69)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, at the start of 2023, there was 1 company-owned outlet. The FDD provides data on the number of company-owned and franchised outlets for the years 2022, 2023, and 2024.
For a prospective franchisee, this indicates that Alloy primarily focuses on franchising as its method of expansion, with minimal investment in company-owned operations. This could mean that Alloy's business model is geared towards supporting franchisees rather than competing with them through corporate locations.
It is important to note that the FDD states that any company-owned outlet is owned by an affiliate of Alloy. This distinction may have implications for the franchisee regarding support, resources, and potential competition, and should be clarified with the franchisor.