How many Alloy affiliate-owned outlets were in operation in 2023?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
| 2024 | 2023 | 2022 | |
|---|---|---|---|
| Franchises sold | 51 | 70 | 30 |
| Franchises purchased | - | - | - |
| Franchised outlets in operation | 76 | 30 | 12 |
| Affiliate-owned outlets in operation | 1 | 1 | 1 |
Source: Item 23 — RECEIPTS (FDD pages 69–245)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, there was 1 affiliate-owned Alloy outlet in operation during 2023. This indicates that the company primarily focuses on franchising as its method of expansion rather than operating a large number of outlets themselves.
For a prospective franchisee, this information suggests that Alloy's business model is heavily reliant on its franchisees. The limited number of affiliate-owned locations could mean that franchisees receive more direct support and attention from the franchisor, as the franchisor's resources are not spread across numerous company-owned locations.
However, it could also mean that the franchisor has less direct, real-world experience in operating Alloy outlets, which could impact the quality of support and training provided. It is important for potential franchisees to evaluate the level of support and training offered, and to speak with existing franchisees to understand their experiences and the effectiveness of the franchisor's support system.
It is also worth noting that the number of franchise outlets in operation was 30 in 2023, which is significantly higher than the number of affiliate-owned outlets. This further emphasizes the franchise-focused nature of Alloy's business model.