How many affiliate-owned Alloy outlets were in operation in 2023?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
| 2024 | 2023 | 2022 | |
|---|---|---|---|
| Franchises sold | 51 | 70 | 30 |
| Franchises purchased | - | - | - |
| Franchised outlets in operation | 76 | 30 | 12 |
| Affiliate-owned outlets in operation | 1 | 1 | 1 |
Source: Item 23 — RECEIPTS (FDD pages 69–245)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, there was one affiliate-owned Alloy outlet in operation during 2023. This indicates that Alloy primarily focuses on franchising as its method of expansion rather than relying heavily on company-owned locations.
For a prospective franchisee, this information suggests that the franchisor's revenue and support systems are likely geared towards assisting franchisees rather than managing a large corporate store network. It also implies that Alloy may not be directly competing with its franchisees through a significant number of company-owned outlets.
However, it is important to note that Alloy and its affiliates retain the right to establish franchised, company-owned, or affiliate-owned facilities at any location, regardless of proximity to a franchisee's designated area. This clause in the franchise agreement means that while there are currently few affiliate-owned locations, Alloy reserves the right to open more in the future, potentially impacting a franchisee's market.