For the Alloy location in Claymont MO, what was the revenue in the first month of operation?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
| Location | Opened | Mo. 1 | Mo. 2 | Mo. 3 | Mo. 4 | Mo. 5 | Mo. 6 | Mo. 7 | Mo. 8 | Mo. 9 | Mo. 10 | Mo. 1 1 | Mo. 1 2 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Claymont MO | Mar-24 | 17,733 | 17,957 | 21,394 | 23,716 | 26,116 | 30,211 | 28,448 | 30,592 | 29,149 | 30,440 |
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 57–62)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, the Claymont, MO location's revenue for its first month of operation was $17,733. The Claymont, MO location opened in March 2024. This data is part of a larger table presenting the monthly revenue for various Alloy locations that opened during 2024, covering their performance over several months.
This information is valuable for prospective Alloy franchisees as it provides insight into the potential revenue trajectory of new locations. By examining the first-month revenues of multiple locations, a franchisee can develop a more realistic expectation for their own initial sales. It's important to note that these figures represent gross revenue and do not account for expenses or other financial obligations.
However, the FDD also includes a note that all new franchisees are required to run an 8-12 week membership pre-sale campaign prior to the grand opening, and are required to have 75 members prior to being authorized to open. This pre-opening activity likely has a significant impact on the initial revenue figures. The FDD also notes that some members cancel their memberships prior to billing or their credit card is declined, and that Alloy may authorize a location to open even if it does not have 75 members. These factors could cause the actual first month revenue to vary significantly.
It is important for potential franchisees to consider these factors, along with local market conditions, when projecting their potential revenue. The franchisor also states that individual results may differ and there is no assurance that a franchisee will sell as much as the locations listed in the table. Reviewing the performance of multiple locations and understanding the factors that influence their success can help a franchisee better prepare for the launch of their Alloy franchise.