What kind of social media access will Alloy provide?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
You are not permitted to promote your Franchised Business or use any of the Marks in any manner on any social or networking websites, such as Facebook, Instagram, LinkedIn or Twitter, without our prior written consent. We will control all social media initiatives. You must comply with our System standards regarding the use of social media in the operation of your Franchised Business, including prohibitions on you and your employees posting or blogging comments about the Franchised Business or the System, other than on a website established and authorized by us ("social media" includes personal blogs, common social networks like Facebook, Instagram and Snapchat, professional networks like LinkedIn, live-blogging tools like Twitter, virtual worlds, file, audio and video-sharing sites, and other similar social networking or media sites or tools). We will provide access to branded social media pages/handles/assets, and you must update these regularly. We reserve the right to conduct collective/national campaigns via local social media on your behalf.
We alone will be, and at all times will remain, the sole owner of the copyrights to all material which appears on any website we establish and maintain, including any and all material you may furnish to us for your "click-through" subpage.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 31–42)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, franchisees are restricted in their independent use of social media for promoting their Alloy franchise. Franchisees need prior written consent from Alloy to promote their franchise or use Alloy's trademarks on any social or networking websites like Facebook, Instagram, LinkedIn, or Twitter. Alloy maintains control over all social media initiatives.
Alloy requires franchisees to adhere to system standards for social media use, which includes restrictions on franchisees and their employees posting or blogging about the franchise or the Alloy system, unless it's on a website established and authorized by Alloy. The definition of "social media" includes personal blogs, social networks like Facebook, Instagram, and Snapchat, professional networks like LinkedIn, live-blogging tools like Twitter, virtual worlds, and file, audio, and video-sharing sites.
Alloy will provide access to branded social media pages, handles, and assets, which franchisees are required to update regularly. Alloy also reserves the right to conduct collective or national campaigns via local social media on behalf of the franchisee. Alloy retains sole ownership of the copyrights to all material on any website they establish and maintain, including any material franchisees provide for their "click-through" subpage.