What kind of check-ins will Alloy provide to assure brand standards?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
verified credit card on file, although in certain circumstances we may permit you to open your Business with less than 75 members. You can appoint your marketing representative to conduct this direct sales activity.
D. Alloy App. You must purchase a proprietary software application system that complies with our standards and requirements, including all future updates, supplements and modifications (the "Alloy App") and sign any related agreements that we require. The Alloy App is a tool for you to use in the operation of your Facility and not as a means for us to exercise control over the day-to-day operation of your Facility. The Alloy App and other future software and hardware that you are required to use in the operation of the Facility may include designated software used to manage and communicate with your coaches and clients through the personal profile you build. Through the Alloy App, you will be able to build specific, video driven programs for your clients, send messages to your clients, and track each client's results.
The required software and hardware may include a credit card processing system and/or gift card processing system we designate. It is your responsibility to make sure that you are in compliance with all laws that are applicable to the POS System or other technology used in the operation of your Facility, including all data protection or security laws as well as PCI compliance. You may be required to license the proprietary software from us, an affiliate or a third party and you also may be required to pay a software licensing or user fee in connection with your use of the proprietary software. All right, title and interest in the software will remain with the licensor of the software. You shall not use or download any software on your computer unless it has been authorized by us in writing. In the event that you use or download any unauthorized software, you shall be liable for all damages and problems caused by the unauthorized software in addition to the other remedies provided under this Agreement. You acknowledge and agree that we will have full and complete access to the information and data entered and produced by the POS System. You must, at all times, have at the Facility Internet access with a form of high speed connection as we require and you must maintain an email account for the Facility.
- E. Health and Sanitation.
Source: Item 23 — RECEIPTS (FDD pages 69–245)
What This Means (2025 FDD)
Based on the 2025 Franchise Disclosure Document, Alloy utilizes several methods to ensure franchisees maintain brand standards. Alloy requires franchisees to purchase and use the proprietary Alloy App, which must comply with Alloy's standards and requirements, including all future updates and modifications. This app is a tool for franchisees to manage and communicate with coaches and clients, build specific video-driven programs, send messages, and track client results. Alloy also has full access to the information and data entered and produced by the POS system.
Alloy mandates that franchisees use only marketing materials that Alloy furnishes, approves, or makes available, and these materials must be used in the manner Alloy prescribes. Franchisees must submit all advertising and promotional materials to Alloy for approval before use. If Alloy does not respond within 14 days of submission, the materials are deemed not approved. Alloy also has the right to designate local or regional advertising markets, and franchisees must participate in and contribute to any group or cooperative advertising and marketing programs in their designated market.
Furthermore, Alloy requires franchisees to comply with specific brand standards related to signage and online presence. Franchisees must post a prominent sign in the facility identifying them as an Alloy franchisee in a format that Alloy deems reasonably acceptable. All internal and external signs must comply with Alloy's outdoor/indoor guidelines and practices, as modified from time to time. Franchisees must participate in Alloy's website, intranet, or extranet system and may not operate a website or social media site for their facility that does not link to Alloy's website or that Alloy does not approve. These measures collectively ensure that franchisees adhere to Alloy's brand standards in their operations, marketing, and facility presentation.