What information and materials must a franchisee submit to Alloy for review of a proposed site?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
You must submit to us the information and materials we may reasonably require to allow us to review the proposed site. We generally do not own the premises and lease it to you. The factors which we consider in accepting your location include the size and location of the premises, population in the immediate area and/or median household income, the lease terms for the premises, availability of parking and ease of access, types of businesses in close proximity to the premises, competition from similar businesses and other similar factors.
We will have 30 days after receiving all information we require concerning the proposed site to notify you whether the site is accepted or not. If we do not provide our specific acceptance of a location within this 30 day period, the location is deemed not accepted. Our acceptance only indicates that the site meets our minimum criteria for a Facility. If you are unable to obtain possession of a suitable site for your Franchised Business by lease, sublease or purchase agreement within six months after you sign the Franchise Agreement, we may provide you with an extension of this timeframe or we may terminate your Franchise Agreement. We utilize this same process for each Facility you are obligated to develop under an Area Development Agreement.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 31–42)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, franchisees must submit information and materials that Alloy reasonably requires to review a proposed site. This applies to the initial site under the Franchise Agreement and any subsequent locations developed under a Development Agreement. Alloy will use its then-current criteria to approve future locations, which may change over time.
The factors Alloy considers include the size and location of the premises, population and median household income in the immediate area, lease terms, parking availability and ease of access, the types of nearby businesses, and competition from similar businesses.
Alloy has 30 days to notify the franchisee whether the site is accepted after receiving all required information. Failure to provide specific acceptance within this period means the site is not accepted. Acceptance indicates that the site meets Alloy's minimum criteria. If a franchisee cannot secure a suitable site within six months of signing the Franchise Agreement, Alloy may offer an extension or terminate the agreement. This process is also used for each facility developed under an Area Development Agreement.