What information is an Alloy franchisee prohibited from including in advertising related to the sale of the franchise without prior written consent?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
You must use only such marketing materials (including any print, radio, television, electronic, or other media forms that may become available in the future) as we furnish, approve or make available, and the materials must be used only in a manner that we prescribe.
Furthermore, any promotional activities you conduct in the Facility or on its premises are subject to our approval.
You must submit all advertising and promotional materials to us prior to your use.
If we do not respond within 14 days after you submit the proposed advertising materials to us, the advertising materials will be deemed not approved.
We will not unreasonably withhold approval of any sales promotion materials or media and activities; provided that they are current, in good condition, in good taste and accurately depict the Trademarks.
Source: Item 23 — RECEIPTS (FDD pages 69–245)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, franchisees must adhere to specific guidelines regarding marketing materials. Alloy requires franchisees to use only marketing materials that Alloy furnishes, approves, or makes available. These materials encompass various forms of media, including print, radio, television, and electronic formats. Franchisees must also use the materials only in the manner that Alloy prescribes.
Any promotional activities conducted at the Alloy facility or on its premises are subject to Alloy's approval. Franchisees are required to submit all advertising and promotional materials to Alloy before use. If Alloy does not respond within 14 days of submission, the advertising materials are considered not approved.
Alloy states that it will not unreasonably withhold approval of sales promotion materials, media, and activities, provided they are current, in good condition, in good taste, and accurately depict the trademarks. This ensures that Alloy maintains control over its brand image and that all advertising aligns with its standards. Franchisees need to be proactive in submitting materials for approval to avoid delays and ensure compliance.