If Alloy establishes a website with a 'click-through' subpage for my Facility, what am I required to provide?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
nticipate establishing an advisory council during 2025.
Website, Intranet and Social Media
We alone may establish, maintain, modify or discontinue all internet, world wide web and electronic commerce activities pertaining to the System. We may establish one or more websites accessible through one or more uniform resource locators ("URLs") and, if we do, we may design and provide for the benefit of your Facility a "click-through" subpage at our website for the promotion of your Facility. If we establish one or more websites or other modes of electronic commerce and if we provide a "click-through" subpage at the website(s) for the promotion of your Facility, you must routinely provide us with updated copy, photographs and news stories about your Facility suitable for posting on your "click-through" subpage. We reserve the right to specify the content, frequency and procedure you must follow for updating your "click-through" subpage.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 31–42)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, if Alloy establishes a website and provides a "click-through" subpage for your facility, you must routinely provide them with updated copy, photographs, and news stories about your facility. This information should be suitable for posting on your specific "click-through" subpage.
Alloy retains the right to specify the content, frequency, and procedure you must follow when updating your subpage. This means Alloy has control over what is displayed and how often it is updated, ensuring brand consistency across all franchise locations.
Furthermore, Alloy maintains sole ownership of the copyrights to all material on any website they establish, including any material you furnish for your "click-through" subpage. This underscores that while you provide the content, Alloy owns the rights to it once it's on their website. This is a common practice in franchising, where the franchisor maintains control over brand assets and online presence.