Who is identified as the franchisor in the Alloy franchised outlets data?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
This Addendum between Alloy Personal Training, LLC ("Franchisor") and to the Franchise Agreement ("Franchisee" ("Franchise or "you") is Agreement") entered dated into simultaneously with the execution of the Franchise Agreement. The provisions of this Addendum form an integral part of, and are incorporated into the Franchise Agreement. This Addendum is being executed because: (a) the offer or sale of the franchise to Franchisee was made in the State of Virginia; (b) Franchisee is a resident of the State of Virginia; and/or (c) the franchised business will be located or operated in the State of Virginia.
Source: Item 23 — RECEIPTS (FDD pages 69–245)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, Alloy Personal Training, LLC is identified as the franchisor. This is explicitly stated in the addendum to the franchise agreement required for Virginia franchisees. This addendum clarifies that Alloy Personal Training, LLC, referred to as "Franchisor", is the entity granting the franchise.
This identification is crucial for prospective franchisees as it clearly establishes the legal entity they will be contracting with. Knowing the franchisor's legal name and contact information is essential for due diligence, legal correspondence, and understanding who is ultimately responsible for upholding the terms of the franchise agreement.
Furthermore, the document includes the address for Alloy Personal Training, LLC, which is 2500 Old Alabama Road, Suite 24, Roswell, Georgia 30076. This information is vital for any official communication or legal notifications that a franchisee may need to send to the franchisor.