Does Alloy guarantee the success of the Facility based on the site they consent to?
Alloy Franchise · 2025 FDDAnswer from 2025 FDD Document
You are responsible for leasing a site that meets our site selection guidelines. We must consent to the site in writing. You may not use the Facility
premises for any purpose other than the operation of an ALLOY Facility during the term of this Agreement or any Interim Period. We make no guarantees concerning the success of the Facility located on any site to which we consent.
Source: Item 23 — RECEIPTS (FDD pages 69–245)
What This Means (2025 FDD)
According to Alloy's 2025 Franchise Disclosure Document, Alloy does not guarantee the success of the franchise location, even if they consent to the site. Alloy must consent to the site in writing, and the franchisee is responsible for leasing a site that meets Alloy's site selection guidelines.
Alloy retains the right to establish quality standards regarding the business operations of Alloy facilities. This is to protect the distinction, goodwill, and uniformity symbolized by the trademarks and the system. Franchisees must adhere to these quality standards.
While Alloy's written consent is required for the site, this consent does not constitute a guarantee of the Facility's success. The franchisee bears the responsibility for pre-opening obligations, and Alloy is not liable for any losses or expenses incurred if the franchisee fails to meet these obligations or open by a specific date.